The challenge was to rebrand an outdated neighborhood festival to attract the local community with a lively, playful, LGBTQ+ and family-friendly identity. The solution? Colorful, artsy, cut-and-paste style branding that feels fresh and modern but also has the ability to evolve with the community and the event. We also created event collateral, social media graphics, signage, and fun interactive pieces like a rainbow selfie wall and dynamic stage backdrops.
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